*Student Project* Aeropress coffee brewers were looking to rebrand, sensing that their current packaging and marketing was failing to appeal beyond a core of loyal users.
The rebrand focuses on the low-waste and quality brewing credentials of the Aeropress range, whilst bringing the brand look and feel up to date with current coffee trends. Juxtaposing maximal and minimal layouts, where orange dots of flavour permeate through filter paper backdrops. In coffee this “less is more” approach often yields better results.
